We often get asked why are we called 10k. Well, the answer is that we were inspired. Inspired by the well-known author Malcolm Gladwell and his renowned concept of 10,000 hours required to MASTER something you are passionate about. Our team has dedicated well over 10,000 hours to the areas we consult in and we are eager to share our knowledge and expertise with other individuals, groups and organizations, helping them to master their performance. Using our knowledge of how the brain operates and the value of deliberate practice, we design our solutions to enable people to reshape their decisions, increase resilience, alter behaviour and perform to the level they desire.